Web design studio · Napa Valley

More local customers finding you, calling you, and booking you.

Custom websites for Napa small businesses, from $350. Built here, by someone you can actually call.

Risk-free start — you see it before you buy
We design your first page for free so you see the real thing before spending a cent. Love it? Buy it and add more pages. If not, walk away owing nothing.
Taking new projects — Napa Valley
Sunlit rows of grapevines stretching across a Napa Valley vineyard
Brand & Identity Web Design Development
Why it matters

A hard-to-use website quietly hands customers to the place next door.

Most people decide on their phone, in under a minute. When your site is slow or confusing, they don’t email to complain — they just pick someone else.

The diner on the sidewalk

They’re standing outside deciding where to eat and pull up your menu. It won’t load, or it’s a tiny PDF they can’t read. They walk into the spot next door whose menu opened instantly.

The customer who can’t find your hours

All they wanted to know was whether you’re open today. After thirty seconds of pinching and scrolling, they give up and call a competitor whose hours were right at the top.

The caller who gives up

Your phone number is buried, or it isn’t tappable. A ready-to-book customer sets the phone down before they ever reach you — and you never know it happened.

None of this is about looking fancy. It’s about not losing the customer who was already trying to choose you.

01 — What we do

Three disciplines, one cohesive whole.

/01

Brand & Identity

A logo, colors, and type that make a small business look as established as a national one — and hold up everywhere from your website to your window.

/02

Web Design

Every page designed around what your customers need to see to say yes — clear, uncluttered, and built to turn visitors into bookings and inquiries.

/03

Development

Fast, accessible sites that load in under two seconds and score well on Google’s PageSpeed tests — built on tools you can update yourself in minutes, without calling a developer.

02 — Pricing

Published prices. No “contact us for a quote.”

Every project is quoted the same clear way — a set page count plus any features you choose, in one fixed price agreed before we start. Move the slider and see your exact number.

Price it with the estimator
Starts at
$350
one custom page, everything to launch · then $35/mo hosting
Add pages at $125 each, plus any features you want as a flat fee. Hosting runs $35–$60 as your site grows.
Build your estimate
03 — How it works

A calm, well-run process.

/01

Discovery

We get to know your business, your customers, and what success actually looks like.

You’ll have a clear plan and a price.
/02

Design

We design your first page and show you exactly how your site will look — including one round of revisions — and you only move forward once it’s right.

You’ll have a clear view of your site before you commit.
/03

Build

We develop a fast, accessible site and load in your real content and imagery.

You’ll have your real site, with your words and photos in place.
/04

Launch

We test, go live, and make sure you’re comfortable running everything yourself.

You’ll have a live site you’re confident running yourself.
Napa’s youngest design studio

You’ll always get a person who answers the phone.

Ridgeline is run by Hudson McDonald, a Napa high schooler who builds websites for the businesses down the street. That’s the whole reason the price makes sense — and the reason you get someone local, accountable, and easy to reach instead of an agency queue. Call the number on this site and you get the person who actually built it.

Read the full story
04 — Concept work

A taste of what we’d build for you.

Ridgeline is a brand-new studio, and we’re choosing our first handful of clients carefully. These are concepts we designed to show exactly how we think — and because we’re just starting, your project gets our complete attention and our founding-client pricing.

View all →
Proof — coming soon

We’ll show results the moment they’re real.

Ridgeline is brand-new, so we won’t post testimonials or numbers we don’t have yet. As our first projects launch, real client words and measurable results will appear here — nothing invented in the meantime.

To be filled
“Client testimonial”
Name, business, and town once the first project ships.
To be filled
Case-study result
A measured before/after — e.g. load time, calls, or bookings — with the real number.
To be filled
“Client testimonial”
Name, business, and town once the first project ships.
05 — Questions

Things people usually ask.

It depends on the type of website — timelines can range anywhere from one to six weeks. A simple one-page site moves quickly, while a larger multi-page build takes longer. We map out a clear timeline before we begin so there are no surprises.

It’s a simple formula, not a set of tiers. Every site starts at $350 for one page — that includes a mobile-responsive design, a contact form and hosting setup. Each additional page is $125, and you can add optional features (a photo gallery, booking system, small online store, blog, or custom animations) for a flat fee each. Monthly hosting is $35–$60 depending on the size and features of your finished site. Use the estimator above to build your exact price. Whatever you choose, we agree one fixed price before any work begins — no hourly billing, no surprise invoices.

Absolutely. While we love being rooted in Napa, we work with businesses anywhere — most of our process happens over a few emails or a video call.

We build on widely used, open tools — not a proprietary site builder that locks you in. Depending on what a project needs, that’s usually a well-structured WordPress site or a clean, hand-built front end with a simple content editor. Either way the site is yours: you can update day-to-day content yourself, and any other developer could pick it up later and keep going — nothing about it is tied to us.

Yes. Your monthly payment includes light ongoing support — small updates, hosting, and general maintenance. Larger requests, like major redesigns or new features, are scoped and quoted separately. We never hold your site hostage — you own everything we make.

Because you get our complete attention and our founding-client pricing. We’re choosing our first handful of clients carefully, so your project won’t be one of forty — it’ll be one of a few. Everything we make, you own outright — at founding rates that won’t be here long.

There’s no risk. We design your first page free — including one round of revisions — so you see exactly what your site will look like before paying a cent. You’ll never be surprised: we shape the look together, page by page, and you sign off on the direction before we build anything. If it still isn’t right after that, we part ways and you owe nothing — no hard feelings, and you’re not out a cent.

You fill out a short form — your name, email, business, and a sentence or two about what you need. We’ll reply within two business days with a few questions and a price. No obligation, and no sales call unless you want one.

See your first page — free — before you decide.

Tell us about your business and we’ll design your homepage for free. Love it? Buy it and add pages. If not, walk away owing nothing — no catch, no sales call unless you want one.